Marty Neumeier
Paperback | Pages: 208 pages Rating: 4.04 | 3138 Users | 172 Reviews
Itemize Books Concering The Brand Gap
| Original Title: | The Brand Gap |
| ISBN: | 0321348109 (ISBN13: 9780321348104) |
| Edition Language: | English |
Ilustration During Books The Brand Gap
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer's experience
- how to test brand concepts quickly and cheaply
- the importance of managing brands from the inside
- 220-word brand glossary
From the back cover:
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding--a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
Define Epithetical Books The Brand Gap
| Title | : | The Brand Gap |
| Author | : | Marty Neumeier |
| Book Format | : | Paperback |
| Book Edition | : | Revised, Second Edition |
| Pages | : | Pages: 208 pages |
| Published | : | August 1st 2005 by New Riders Publishing (first published January 24th 2003) |
| Categories | : | Business. Design. Nonfiction. Buisness |
Rating Epithetical Books The Brand Gap
Ratings: 4.04 From 3138 Users | 172 ReviewsEvaluate Epithetical Books The Brand Gap
Maybe this book is more for "Social tweet blog 2.0 identity transformation consultants" than designers, but I started reading this on the subway this morning and quickly became worried that someone would a) recognize me, b) recognize the book, and then c) slap me across the face, hard.Definitely read this if you like vague generalities and unwarranted assertions. One particular gem:"Logos are dead! Long live icons and avatars! Why? Because logos as we known them--logo-types, monograms, abstractBrand is probably one of the most hyped words in marketing today. Everyone talks about building your brand but what does that really mean?In The Brand Gap, Marty Neumeier takes a clear shot at defining this often misunderstood marketing principle and nails his target. The result is an easy-to-read overview of what a brand is and how you can get one.Neumeier starts by defining what a brand is not it isnt a logo. It isnt your corporate identity system complete with fonts and colors. And its not
This book really opened my mind and perspective of branding. To be honest i was one of those people who thought that a brand all depended on colors, typography, logos, and voice, but now I see what actually defines a brand. Great book with great visuals.
I've been really working to up my marketing-specific knowledge, which is always a difficult task in the age of the internet. Things change so quickly, it's hard to keep up! Marty Neumeier has written a quick and easily digestible branding guide that is worth a glance for anyone. It doesn't require a large time investment but still has plenty to share on the subject. Think of this as Branding in the Internet Age 101. I plan to revisit this often to help keep my strategy aligned and my brand
In this presentation, Marty Neumeier, a brand expert, defines what a brand is, explains why branding is important to a business' strategy, how there's a wide gap between brand and strategy in most companies, and how to bridge that gap (by mastering the five disciplines of brand-building) in order to create a charismatic brand (a product, service, or organization for which people see no substitute). He describes the five disciplines of brand-building as differentiating, collaborating, innovating,
Read this quick book on the way back from our annual planning meeting, based on the enthusiastic recommendation of our lead graphic designer. Unfortunately I did not find it as compelling as he did--probably because I am one of those analytical words people, not a "creative." The most interesting thoughts gathered from the well-designed short story:1. A brand is not a logo (wish I could shout that off the roof sometimes at work). Also, brand is not an identity guide.2. "Creativity...requires an
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